{"id":41541,"date":"2021-12-03T13:00:09","date_gmt":"2021-12-03T13:00:09","guid":{"rendered":"https:\/\/www.jyl-world.com\/2021\/12\/03\/the-advantages-and-disadvantages-of-rfid-technology-in-the-retail-industry\/"},"modified":"2024-08-12T03:20:17","modified_gmt":"2024-08-12T03:20:17","slug":"the-advantages-and-disadvantages-of-rfid-technology-in-the-retail-industry","status":"publish","type":"post","link":"https:\/\/www.jyl-world.com\/fr\/2021\/12\/03\/the-advantages-and-disadvantages-of-rfid-technology-in-the-retail-industry\/","title":{"rendered":"Les avantages et les inconv\u00e9nients de la technologie RFID dans le commerce de d\u00e9tail"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

En raison de l’expansion rapide des entreprises de vente au d\u00e9tail, elles pr\u00e9sentent g\u00e9n\u00e9ralement des caract\u00e9ristiques de logistique et de distribution, telles que la multi-vari\u00e9t\u00e9, les petits lots, la fr\u00e9quence de distribution \u00e9lev\u00e9e, les points de distribution multiples, les exigences de distribution rapide et la n\u00e9cessit\u00e9 d’un support informatique parfait, ce qui rend l’ensemble des activit\u00e9s logistiques plus complexe. La grande extension du syst\u00e8me logistique et la complexit\u00e9 de la planification du syst\u00e8me logistique en font un domaine dans lequel seuls les experts peuvent s’impliquer. Par cons\u00e9quent, avec le d\u00e9veloppement rapide des entreprises de vente au d\u00e9tail. Il est n\u00e9cessaire d’utiliser des services logistiques sp\u00e9cialis\u00e9s et personnalis\u00e9s pour am\u00e9liorer la qualit\u00e9 et l’efficacit\u00e9 des services logistiques.<\/p>\n\n\n\n

Solution RFID<\/h5>\n\n\n\n

Gr\u00e2ce \u00e0 sa m\u00e9thode d’identification unique et \u00e0 ses caract\u00e9ristiques techniques, la RFID peut apporter d’\u00e9normes avantages aux d\u00e9taillants, aux fournisseurs et aux clients. Elle permet au syst\u00e8me de cha\u00eene d’approvisionnement de suivre la dynamique des marchandises plus facilement et plus automatiquement de mani\u00e8re efficace, afin que les articles puissent \u00eatre g\u00e9r\u00e9s de mani\u00e8re v\u00e9ritablement automatis\u00e9e. En outre, la RFID fournit \u00e9galement au secteur de la vente au d\u00e9tail des m\u00e9thodes de collecte de donn\u00e9es avanc\u00e9es et pratiques, des transactions clients pratiques, des m\u00e9thodes de fonctionnement efficaces et des m\u00e9thodes de prise de d\u00e9cision rapides et \u00e9clair\u00e9es qui ne peuvent pas \u00eatre remplac\u00e9es par la technologie des codes-barres.<\/p>\n\n\n\n

Perspectives d’application de la RFID dans le secteur de la vente au d\u00e9tail<\/h5>\n\n\n\n

Ces derni\u00e8res ann\u00e9es, la technologie RFID a attir\u00e9 l’attention de tous les secteurs. Par exemple, les secteurs de la fabrication, du transport, de la m\u00e9decine, de l’alimentation et d’autres secteurs ont \u00e9t\u00e9 appliqu\u00e9s \u00e0 des degr\u00e9s divers. Alors, qu’en est-il de son application dans le secteur de la vente au d\u00e9tail ? Le tissu en laine ?<\/p>\n\n\n\n

Les applications RFID dans le secteur de la vente au d\u00e9tail se concentrent principalement sur cinq aspects : la gestion de la cha\u00eene d’approvisionnement, la gestion des stocks, la gestion des marchandises en magasin, la gestion de la relation client et la gestion de la s\u00e9curit\u00e9.<\/p>\n\n\n\n

1) La gestion de la cha\u00eene logistique est la premi\u00e8re utilisation de la RFID dans le secteur de la vente au d\u00e9tail, et c’est \u00e9galement un domaine dans lequel la RFID est actuellement la plus utilis\u00e9e.<\/p>\n\n\n\n

2) Gestion des produits en magasin \u00c0 l’heure actuelle, la plupart des grands magasins et supermarch\u00e9s se concentrent sur certains produits facilement vol\u00e9s ou de valeur.<\/p>\n\n\n\n

3) Les principaux contenus des applications RFID dans la gestion des stocks comprennent l’utilisation de lecteurs fixes ou mobiles pour scanner les marchandises entrant et sortant de l’entrep\u00f4t et des \u00e9tag\u00e8res de l’entrep\u00f4t, l’am\u00e9lioration de l’efficacit\u00e9 du travail des marchandises entrant et sortant, de la pr\u00e9paration et du stockage ; l’am\u00e9lioration de l’efficacit\u00e9 des stocks pour les fournisseurs en amont. Visibilit\u00e9, approvisionnement en temps opportun ; connect\u00e9 au syst\u00e8me de r\u00e9approvisionnement automatique des \u00e9tag\u00e8res en magasin, r\u00e9approvisionnement en temps opportun et optimisation des stocks.<\/p>\n\n\n\n

4) L’application de la RFID dans la gestion des clients se concentre principalement sur deux aspects : l’auto-paiement et l’am\u00e9lioration de l’exp\u00e9rience d’achat en magasin du client.<\/p>\n\n\n\n

5) L’application de la RFID dans la gestion de la s\u00e9curit\u00e9 se concentre principalement sur la lutte contre le vol de marchandises, suivie du remplacement du mot de passe d’origine par un code d’identification RFID pour contr\u00f4ler les droits d’utilisation des \u00e9quipements informatiques ou les droits d’acc\u00e8s de certains services importants.<\/p>\n\n\n\n

Gestion des stocks<\/strong><\/p>\n\n\n\n

Gr\u00e2ce aux \u00e9tiquettes RFID des articles de base, les gestionnaires peuvent optimiser les ajustements des prix des produits de base en temps r\u00e9el, analyser efficacement l’\u00e9tat des ventes des produits de base et les pr\u00e9visions de la demande, le r\u00e9approvisionnement automatique des produits de base, le contr\u00f4le des achats, etc. Processus de gestion des stocks principalement orient\u00e9.<\/p>\n\n\n\n

Gestion en libre-service<\/strong><\/p>\n\n\n\n

Gr\u00e2ce \u00e0 la coop\u00e9ration des \u00e9tiquettes et des capteurs RFID, les d\u00e9taillants peuvent mettre \u00e0 jour les informations de vente des produits de base en temps r\u00e9el, surveiller la quantit\u00e9, la disposition et la dynamique des produits de base sur les \u00e9tag\u00e8res, afin de r\u00e9approvisionner les produits de base sur les \u00e9tag\u00e8res, afin d’obtenir la coh\u00e9rence de la planification et de la rapidit\u00e9 d’ex\u00e9cution.<\/p>\n\n\n\n

Prestation de service client<\/strong><\/p>\n\n\n\n

L’application de la RFID c\u00f4t\u00e9 client comprend des services de commodit\u00e9 interactifs tels que l’application de kiosque (kiosque), l’appareil mobile et la connexion au syst\u00e8me POS \u00e0 distance, afin d’am\u00e9liorer la satisfaction client, tels que : les enregistrements automatiques de consommation lorsque les consommateurs retirent les marchandises, via le comptoir de caisse en libre-service, le paiement par carte de cr\u00e9dit, ce qui permet d’\u00e9conomiser le temps de num\u00e9risation de chaque article \u00e0 la caisse ; en outre, gr\u00e2ce \u00e0 la technologie de radiofr\u00e9quence, ainsi qu’\u00e0 l’affichage num\u00e9rique plac\u00e9 dans chaque coin, l’appareil peut transmettre en temps r\u00e9el les informations marketing pertinentes sur les produits de base, telles que les produits achet\u00e9s par les consommateurs et les relev\u00e9s d’achats personnels des consommateurs, afin d’obtenir le b\u00e9n\u00e9fice ultime du marketing personnalis\u00e9.<\/p>\n\n\n\n

Gestion des p\u00e9nuries<\/strong><\/p>\n\n\n\n

Les erreurs humaines, notamment les processus de retour incorrects, les erreurs de num\u00e9risation des ventes, les erreurs de tarification et les comptages d’inventaire incorrects, peuvent entra\u00eener des pertes pour les d\u00e9taillants, et les pertes dues aux p\u00e9nuries peuvent atteindre 1,5 % des revenus. Par cons\u00e9quent, dans SBT, la question des droits et des responsabilit\u00e9s des produits manquants a constitu\u00e9 un obstacle majeur \u00e0 la coop\u00e9ration entre les fournisseurs et les d\u00e9taillants, et la RFID peut suivre les caract\u00e9ristiques des enregistrements de mouvement des produits, ce qui est d’une grande aide et r\u00e9sout le probl\u00e8me de la gestion des produits dans les op\u00e9rations SBT. probl\u00e8me.<\/p>\n\n\n\n

Lutte contre la contrefa\u00e7on et tra\u00e7abilit\u00e9 de la RFID dans le commerce de d\u00e9tail<\/strong><\/p>\n\n\n\n

Le principe de la lutte contre la contrefa\u00e7on consiste \u00e0 \u00e9crire le num\u00e9ro d’identification du produit (ID), c’est-\u00e0-dire le code anti-contrefa\u00e7on, dans la puce RFID. Cet identifiant est unique dans tous les liens tels que la production et la vente ; La puce est transform\u00e9e en \u00e9tiquette et l’\u00e9tiquette \u00e9lectronique est fix\u00e9e au produit pour en faire une partie int\u00e9grante de la marchandise. Lorsque l’\u00e9tiquette \u00e9lectronique est s\u00e9par\u00e9e de force de la marchandise, l’int\u00e9grit\u00e9 de la marchandise est d\u00e9truite, la marchandise est consid\u00e9r\u00e9e comme consomm\u00e9e et la lutte contre la contrefa\u00e7on prend fin.<\/p>\n\n\n\n

Les incidents de s\u00e9curit\u00e9 alimentaire tels que le lait en poudre toxique, la leptine, l’huile de goutti\u00e8re, les petits pains cuits \u00e0 la vapeur teints, etc. ont provoqu\u00e9 un toll\u00e9, et la tra\u00e7abilit\u00e9 alimentaire RFID est le moyen technique le plus efficace pour garantir la s\u00e9curit\u00e9 alimentaire. En utilisant la RFID comme support d’information et en s’appuyant sur des technologies telles que la communication r\u00e9seau, l’int\u00e9gration de syst\u00e8mes et l’application de bases de donn\u00e9es, elle a \u00e9tabli un ensemble de plates-formes d’information pour la supervision gouvernementale, les ventes et d’autres liens. Construire un syst\u00e8me de tra\u00e7abilit\u00e9 de l’ensemble du processus pour r\u00e9aliser les enregistrements de chaque maillon de l’ensemble de la cha\u00eene industrielle, de la production, de la transformation, du stockage, du transport jusqu’\u00e0 la consommation finale.<\/p>\n\n\n\n

Avantage:<\/h6>\n\n\n\n
    \n
  • Pas d’usure m\u00e9canique, anti-usure ;<\/li>\n\n\n\n
  • L’interface physique du lecteur assure sa propre s\u00e9curit\u00e9 ;<\/li>\n\n\n\n
  • La protection par mot de passe de l’\u00e9tiquette est am\u00e9lior\u00e9e ;<\/li>\n\n\n\n
  • Il existe un processus d’authentification mutuelle entre le lecteur et l’\u00e9tiquette.<\/li>\n<\/ul>\n\n\n\n

    Application de la RFID dans la gestion de la cha\u00eene d’approvisionnement<\/p>\n\n\n\n

    Chaque fournisseur poss\u00e8de une \u00e9tiquette \u00e9lectronique et utilise cette \u00e9tiquette (qui est unique) pour effectuer des applications telles que le r\u00e8glement, l’exp\u00e9dition et la demande de renseignements ; dans la gestion des stocks, le syst\u00e8me peut identifier automatiquement l’inventaire des marchandises requises en fonction de l’\u00e9tiquette \u00e9lectronique sur chaque colis. Informations telles que la zone, la quantit\u00e9 d’inventaire, la quantit\u00e9 entrante et sortante et l’heure ; en termes de gestion des membres, les membres peuvent \u00eatre identifi\u00e9s rapidement et efficacement pour mieux fournir des services cibl\u00e9s aux clients entrant dans le magasin ; dans la gestion des caisses, le syst\u00e8me de caisse peut En cas d’intervention, l’\u00e9tiquette \u00e9lectronique sur la marchandise est automatiquement identifi\u00e9e, le prix total de la marchandise est automatiquement calcul\u00e9 et la facture est automatiquement imprim\u00e9e lorsque le client arrive \u00e0 la zone de caisse ; en termes de gestion de la s\u00e9curit\u00e9 des marchandises, le dispositif de surveillance surveille automatiquement l’\u00e9tiquette \u00e9lectronique non autoris\u00e9e dans la zone. En cas d’anomalie dans la situation de d\u00e9placement, le dispositif d’alarme sonore et lumineuse peut \u00eatre activ\u00e9.<\/p>\n\n\n\n

    Avantages<\/strong> : haut degr\u00e9 d’automatisation du travail, vitesse de traitement rapide et aucune intervention humaine n\u00e9cessaire dans le processus de traitement.<\/p>\n\n\n\n

    Inconv\u00e9nients : <\/strong>le co\u00fbt des \u00e9tiquettes \u00e9lectroniques est \u00e9lev\u00e9. Dans la mesure o\u00f9 le co\u00fbt des \u00e9tiquettes \u00e9lectroniques ne peut \u00eatre r\u00e9duit, les perspectives d’application de la RFID dans le secteur de la vente au d\u00e9tail de petite et moyenne taille ne sont pas optimistes. Cependant, en raison de ses avantages \u00e9vidents, elle constituera une orientation de d\u00e9veloppement \u00e0 l’avenir.<\/p>\n","protected":false},"excerpt":{"rendered":"

    En raison de l’expansion rapide des entreprises de vente au d\u00e9tail, elles pr\u00e9sentent g\u00e9n\u00e9ralement des caract\u00e9ristiques de logistique et de distribution, telles que la multi-vari\u00e9t\u00e9, les petits lots, la fr\u00e9quence de distribution \u00e9lev\u00e9e, les points de distribution multiples, les exigences de distribution rapide et la n\u00e9cessit\u00e9 d’un support informatique parfait, ce qui rend l’ensemble des […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[84,83],"tags":[],"class_list":["post-41541","post","type-post","status-publish","format-standard","hentry","category-actualites-rfid","category-news-fr"],"yoast_head":"\nLes avantages et les inconv\u00e9nients de la technologie RFID dans le commerce de d\u00e9tail - JYL-Tech RFID Expert<\/title>\n<meta name=\"description\" content=\"With the rapid development of RFID in Retail. 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